Across
- 3. process of communicating with potential customers to promote a product or service
- 4. one of the four P’s of marketing; refers to the messaging and communication channels marketers use to generate awareness, interest, engagement, and excitement about products or services
- 9. process of arranging trade shows, conventions, meetings, etc. that meet determined goals, messages, or purposes
- 14. of communicating a company’s value to customers
- 16. process of promoting a product in a retail environment, including the visual display in retail stores
- 17. a selected group of consumers, often in a common geographic location, introduced to a product, service, or messaging strategy before a full-scale marketing plan is launched
- 19. one of the four P’s of marketing; refers to the actual product or service a company offers
- 20. diverse groups of consumers participating in guided discussions conducted to better understand customer perception of a particular product or service
- 23. statement or phrase that encourages audience response
- 24. the difference between a company's revenue and its costs; Revenue - Costs = Margin
- 25. consumers’ level of recognition of a company’s product, service, or brand
- 26. one of the four P’s of marketing; the cost of a product or service a company offers
- 27. efforts made by a company to shape the way audiences perceive the company; how a brand is seen by the public (public image) can have an effect of the brand’s actions
Down
- 1. path the product or service purchased travels from the company to consumer
- 2. process of gathering and analyzing information about customers’ needs and preferences
- 5. marketing strategy focused on getting customers to support your product or brand
- 6. the collection, reporting, and examination of actions taken on a website
- 7. how businesses communicate with audiences
- 8. range of activities to assist customers in resolving issues; involves the goal of promoting customer satisfaction
- 10. what is communicated to and perceived by an audience; can be verbal, written, and non-verbal
- 11. identified groups of consumers most likely to purchase your product or service
- 12. process of creating and maintaining the identity of a brand
- 13. short-term activity that provides incentives to potential customers and that is intended to help increase sales or create awareness of a product or service
- 15. process of determining the most effective approach to advertise a product or service
- 18. distinctive name, words, design, logo, mark, or a combination of these elements that create company or product identity and that separate the company or product from competitors
- 21. department responsible for selling products or services to customers and meeting the company sales goals
- 22. one of the four P’s of marketing; refers to where the product is sold and delivered to customers