Across
- 3. An item that is required, essential, or very important, well beyond just a desire.
- 5. A tangible item that has utility, is scarce, and is transferable.
- 6. Unique items that consumers will spend a lot of time looking for.
- 7. The reality that people’s wants always exceed the resources available to fulfill those wants.
- 9. An entity that manufactures a product or provides a service.
- 10. The ultimate consumer or industrial user, also called the final user, or final customer.
- 12. A person or group that actually uses the product as a part of their business operations or uses it to make other products, in contrast to intermediaries that may purchase the product along the way of the distribution channel.
- 15. Desire for goods, services or intangible items that can only be acquired by spending money – items like a car, or a haircut, or a patent.
- 16. Something that can be touched, and/or can be perceived by one or more of the other senses.
Down
- 1. Items that people don’t plan on wanting or needing.
- 2. Items that usually cost more and are only purchased occasionally.
- 4. Something’s usefulness and the degree to which wants are satisfied.
- 8. A desire that doesn't require money to be obtained, like talking to a friend.
- 11. An intangible provision that has utility, is scarce, and is transferable.
- 13. A person who actually uses or consumes the product (also called the final user, or final customer), in contrast to intermediaries that may purchase the product along the way of the distribution channel.
- 14. The ability to be moved from one person or place to another.
