Market Segmentation & Positioning

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Across
  1. 2. one of the simplest and most useful tools to marketers
  2. 5. referred to as niche marketing
  3. 7. Neighborhood, Continent, States, Countries, Cities, Urban
  4. 11. Residential, Urban, Arithmetic
  5. 13. (segmentation) the “how”
  6. 15. referred to as mass marketing
Down
  1. 1. (segmentation) the “who”
  2. 2. (segmentation) the “why”
  3. 3. treating customers differently
  4. 4. Infant, Young, Teens, Adult, Old, Seniors
  5. 6. The best among the rest group presenters
  6. 8. focuses on the customer benefits that matter most to different types of customer.
  7. 9. men, women, LGBTQIA+
  8. 10. (segmentation) planning and allocating resources such as budgets and personnel to market targets.
  9. 12. (segmentation) based on product/service uses and customer benefits.
  10. 14. (positioning) nothing special