rabbit hole from will shortz's 30th NYT anniversary to modern attention spans to the design market for productivity

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Across
  1. 4. ideal state between modes of attention
  2. 6. impending disaster + thumb gesture
  3. 9. study in 2000s found this to be our average focus time
  4. 10. online interface designed to capitalize on attention
  5. 11. recent study found this many seconds to be our average focus time
  6. 12. tool we can apply to promote long attention
Down
  1. 1. $5.63B industry in 2022
  2. 2. mental condition diagnostic on the rise
  3. 3. NYT crossword editor celebrating 30 years
  4. 5. of which a typical crossword has about 76
  5. 7. what our modern (answer #8) seem to be doing
  6. 8. crosswords rely on both short & long