ESB Exam Vocabulary

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Across
  1. 3. Data that may contain personal bias like company newsletters and academic journals.
  2. 4. A persuasive speech prepared to entice a potential customer to purchase a service or good.
  3. 10. An investor who provides funding to a business for a stake in the business in return
  4. 14. Fluctuating costs that a business has depending on production.
  5. 15. A type of business that has no owner and does not pay federal US taxes.
  6. 17. The expenses incurred for running day-to-day tasks in a business.
  7. 18. A tangible item a business owns.
  8. 24. Cost incurreed by a business
  9. 26. Non-cash compensations offered to employees in place of or in addition to a lower salary.
  10. 28. A preliminary product, commonly a product with minimum viability, from which to test and develop.
  11. 29. The level of willingness to lose time and money when starting a business.
  12. 30. A type of compensation provided for the amount of work produced.
  13. 31. First-hand research like surveys, interviews, and statistical data.
  14. 32. The amount of money a business plans on spending during a given period.
  15. 33. designated for print, music, film, and various other forms of creative licenses.
  16. 35. A document that addresses the concept, customers, and capital for a business.
  17. 36. The point where a business's revenue matches its expenses over a given period.
  18. 37. A fixed payment amount provided to a full-time employee.
Down
  1. 1. b2b
  2. 2. A business structure that allows the company to pass its income, losses, deductions, and credits through its shareholders to decrease their taxation.
  3. 5. A legal method used to protect an invention for a limited time.
  4. 6. A fee paid to an employee for completing a task.
  5. 7. An individual with an interest in a business.
  6. 8. A promise of value that a company makes about their product or service that makes it attractive to customers.
  7. 9. A calculation used to measure a business's monthly cash flow.
  8. 11. The group of customers a company chooses to market its products and services.
  9. 12. A type of business structure with a single owner. The business is not shielded from any amount of liability.
  10. 13. A planning tool used to document a company's strengths, weaknesses, opportunities, and threats.
  11. 16. A practice used by businesses to protect a practice, process, or formula from being shared with other competitors.
  12. 19. A business owner that uses their own money to fund their business.
  13. 20. An individual that owns at least one share in a corporation's stock.
  14. 21. A presentation given to potential investors to provide a brief overview of the business plan to earn another meeting.
  15. 22. Costs a business has that remain the same no matter the volume of production.
  16. 23. Statistical data that refers to particular groups within a population.
  17. 25. A type of business structure with a special tax advantage that allows the company to pass its income, losses, deductions, and credits through its shareholders.
  18. 27. A one-page document discussing key information commonly seen in a business plan.
  19. 34. A practice used to protect brand names, logos, and business names.