Across
- 2. A video blog that shares the creator's experiences, thoughts, or expertise, often used in content marketing strategies.
- 3. Creating excitement and positive word-of-mouth around a product or brand, sounds like a honey bee.
- 7. Strategy for expanding a product line or entering new markets, part of Ansoff's growth matrix.
- 8. The medium or platform through which a message is delivered to the target audience such as TV.
- 9. A distinct group of consumers divided on the basis of characteristics such as demographics or psychographics.
Down
- 1. Locating a brand in the minds of consumers in relation to its competitors.
- 3. A unique name, symbol, or design that identifies and distinguishes a product or company from others.
- 4. A segment of the market that has unique needs and preferences.
- 5. A term used in connection with a recent / fashionable way of dressing up.
- 6. The process of spreading content across the internet to gain widespread attention, this word means going ______.