Market Map

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Across
  1. 5. The marketing strategy focusing on increasing customer loyalty.
  2. 8. The marketing strategy targeting a specific geographic location.
  3. 15. The practice of creating connections through emotions.
  4. 16. The marketing metric measuring the average order value.
  5. 18. The stage in the product life cycle where sales peak.
  6. 19. The abbreviation for the four Ps.
  7. 20. The marketing strategy of offering multiple products together.
  8. 21. The percentage of total market sales captured by a brand.
  9. 22. The pricing strategy involving low initial prices.
  10. 25. The process of analyzing strengths, weaknesses, opportunities, and threats.
  11. 27. The 'C' in the four Ps of the marketing mix that involves understanding and meeting the needs of the target market.
  12. 29. The process of introducing new products.
  13. 31. The set of activities to move products from producer to consumer.
  14. 35. The marketing strategy based on the product's cost
  15. 38. The buying behavior for personal consumption.
  16. 40. The stage in the product life cycle with increasing sales.
  17. 41. The marketing metric measuring customer acquisition cost.
  18. 43. The set of tools used to communicate with customers.
  19. 44. The strategy of selling directly to consumers.
  20. 45. The marketing strategy that targets a specific group.
  21. 46. The marketing metric measuring the percentage of people taking action.
  22. 48. The element of the marketing mix that involves determining the right price for a product or service
  23. 49. The marketing strategy of increasing prices over time.
  24. 50. The marketing strategy focusing on a narrow market.
Down
  1. 1. The marketing strategy focusing on long-term relationships.
  2. 2. The process of gathering information about the market.
  3. 3. The marketing strategy targeting a specific demographic group.
  4. 4. The visual representation of the customer journey.
  5. 6. The marketing strategy targeting a specific group based on shared characteristics.
  6. 7. The marketing mix component that focuses on creating and promoting a positive image for a product or brand.
  7. 9. The set of beliefs associated with a brand.
  8. 10. The marketing mix element that encompasses the features, design, and quality of a product
  9. 11. The process of adapting a product to meet different countries' standards.
  10. 12. The concept that emphasizes consistent customer experiences.
  11. 13. The process of creating a positive customer experience.
  12. 14. The measure of a product's profitability.
  13. 17. The pricing strategy based on perceived value.
  14. 23. The marketing metric measuring customer loyalty.
  15. 24. The marketing metric measuring the number of times an ad is shown.
  16. 26. The marketing approach focusing on the entire market.
  17. 28. The marketing strategy of setting prices just below even values.
  18. 30. The practice of analyzing and managing customer interactions.
  19. 32. The marketing approach focusing on customer needs.
  20. 33. The process of turning potential customers into actual customers.
  21. 34. The marketing strategy of using multiple channels.
  22. 36. The stage of the product life cycle where sales and profits start to decline.
  23. 37. The concept of satisfying customer needs.
  24. 39. The marketing strategy of entering new markets.
  25. 42. The analysis of external factors affecting a company.
  26. 47. The practice of promoting positive company images.