Across
- 4. The process of analysing large sets of data to uncover patterns and insights.
- 6. The percentage of people who take a desired action after seeing a marketing message.
- 8. A marketing technique that involves creating a sense of urgency to prompt immediate action.
- 11. A type of marketing that aims to increase brand loyalty and customer retention.
- 15. A unique set of features and benefits that differentiate a product or service from its competitors.
- 16. The process of identifying potential customers and motivating them to buy a product or service.
- 17. The practice of tailoring marketing messages to specific individuals based on their preferences and behaviour.
- 19. A marketing channel where goods and services are sold directly to consumers without intermediaries.
- 21. A marketing strategy that focuses on a specific segment of the market.
- 22. A marketing technique that aims to create a sense of exclusivity and scarcity.
- 23. A measure of a customer's likelihood to recommend a product or service to others.
- 25. The process of influencing and controlling people's decisions.
- 28. A marketing approach that emphasizes building long-term relationships with customers.
- 31. The amount of money charged for a product or service.
- 33. A visual representation of the customer's journey from awareness to purchase and beyond.
- 34. The practice of promoting products or services through social media platforms.
- 35. The process of creating, communicating, delivering, and exchanging offerings that have value for customers.
- 37. The integration of online and offline marketing efforts to create a seamless customer experience.
- 39. A form of online advertising where advertisers pay a fee each time their ad is clicked.
- 41. A technique where two or more products are sold together at a lower price than if they were purchased separately.
- 43. The set of individuals or organizations that are actual or potential buyers of a product or service.
- 44. The set of activities involved in getting products from the manufacturer to the right customer.
- 45. The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services.
- 47. The total amount of money a company receives by selling its products or services.
- 48. The process of creating and maintaining a positive image for a brand.
- 49. A metric that measures the percentage of visitors who leave a website without navigating to other pages.
Down
- 1. The process of determining the optimal price for a product or service.
- 2. The use of traditional media channels such as TV, radio, and print for advertising.
- 3. A marketing strategy that involves creating a sense of urgency by limiting the availability of a product.
- 5. The process of monitoring and responding to online conversations about a brand.
- 7. The process of optimizing a website to rank higher in search engine results.
- 9. The set of values that a brand promises to deliver to its customers.
- 10. (Customer Acquisition Cost) A metric that measures the cost of acquiring a new customer.
- 12. A strategy that involves offering a low-cost product with the intention of making money on subsequent sales.
- 13. The practice of adjusting marketing messages to appeal to specific cultural groups.
- 14. The process of identifying and evaluating competitors and their strategies.
- 18. The process of adjusting marketing strategies based on performance data.
- 20. A marketing approach that focuses on creating and distributing valuable, relevant content to attract and engage a target audience.
- 22. The use of celebrities or influencers to promote a product or brand.
- 24. A measure of the proportion of people who visit a website and then leave without taking any further action.
- 26. A visual symbol representing a brand.
- 27. A marketing strategy that focuses on the local community.
- 29. A strategy that aims to price a product lower than the competition to gain market share.
- 30. A marketing approach that focuses on creating emotional connections with customers.
- 32. A marketing channel where products are sold through intermediaries such as retailers.
- 36. The four Ps of marketing Product, Price, Place, and Promotion.
- 38. A type of marketing that encourages customers to share information about a product or service with others.
- 40. The use of email to promote products or services.
- 42. The visual, auditory, and olfactory elements used in marketing to create a memorable experience.
- 46. A visual representation of a brand's values, personality, and positioning.