Across
- 2. a program-length advertisement; usually has a toll-free phone number customized for each TV station that airs the program
- 3. a segment of the broadcast day
- 8. an ad position in TV or radio that plays immediately before or after a segment of content or daypart
- 9. another name for a standard TV or radio commercial
- 10. the percentage of the viewing or listening population that was watching a TV program or listening to a radio station
- 11. the percentage of the population that was watching a TV program or listening to a radio station
Down
- 1. a description of the content played on radio stations
- 4. a TV station that agrees to carry the content of a broadcast TV network
- 5. the number of times the AHQ audience regenerated itself and is completely new
- 6. financial support from a client in exchange for mentoring the sponsor's name during the program
- 7. a brief message, in which a paid sponsor is mentioned, that appears before a TV or radio segment