Marketing Information System and the Sales Order Process

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Across
  1. 4. This software feature lets a company organize a marketing campaign and compile its results automatically.
  2. 5. it is concerned with the creation, development and enhancement of the individualized customer relationships with carefully targeted customers and customer groups resulting in minimizing their total customer life time value.
  3. 6. The number of units of the material the customer is requesting
  4. 7. A written, binding document; the seller guarantees the buyer that, for some specified period of time, he can buy the product at the quoted price.
  5. 9. Offer customers volume discounts to encourage larger sales order, which are more efficient to process.
  6. 11. It integrated Accounting with all business processes, so when a sales order is recorded, the related accounting data are updated automatically.
  7. 12. The process of determining how much to charge a particular customer
  8. 14. when customers call a company to get assistance with a company's products, a representative can query a knowledge management database containing information about product.
  9. 16. are data that remain fairly stable, such as customer name and address.
  10. 18. Segmenting customers leads to better selling opportunities and revenue increases.
  11. 19. Statement of prices, with no guarantee implied.
Down
  1. 1. The SAP ERP will give an appropriate amount of ______ to a certain product or service so that the business is still profitable.
  2. 2. In Fitter's old system, these were not integrated with the company's accounting records
  3. 3. This feature serves as a database of promotional literature about products. the material can be routed to sales representatives or customers as needed.
  4. 5. To accommodate the various ways that companies offer price discounts, SAP has developed this control mechanism that is called ____
  5. 8. Identification number assigned to customer.
  6. 10. Charges customers a lower fixed price because the order is usually large.
  7. 13. The identification number assigned in the SAP ERP system to the item requested by the customer
  8. 15. The number assigned by the customer to the sales transaction; this is different from the sales order number assigned by the seller (using SAP ERP) to the sales transaction.
  9. 17. Accounting can print this document and mail it, fax it, or transmit it electronically to the customer.