Advantage and Disadvantages of Market Segmentation

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Across
  1. 3. Potential outcome when segmenting too narrowly (14 letters)
  2. 4. Targeted marketing strategy (10 letters)
  3. 5. Challenge of identifying meaningful market segments (8 letters)
  4. 6. Benefits of understanding diverse customer needs (
Down
  1. 1. Increased sales and profits through segmentation (8 letters)
  2. 2. Customized marketing efforts for specific groups (7 letters)