Chapter 7: Conformity

2. need to be right
5. tendency to change our perceptions, opinions, or behavior in ways that are consistent with group norms
10. study on how norms develop in small groups
12. Experiment was presented to participants as a study on the effects of punishment on learning
18. to participants’ expressions of concern or reluctance to continue
19. used to test group norm development
21. influence the ways that people are affected by the real and imagined pressures of others
23. Thoughts on Zimbardo’s statement: “All evil begins at 75 volts”?
24. when people rebel

1. Some cultures value autonomy and independence
3. fear of ostracism
4. a superficial change in overt behavior without a corresponding change of opinion
6. Behavior change produced by the commands of authority
7. technique in which an influencer sets the stage for the real request by first getting a person to comply with a much smaller request
8. dictates that we treat others as they have treated us
9. factors that influence feelings of pressure and insecurity that lead to conformity
11. changes in behavior that are elicited by direct requests
13. study on how people's beliefs affect the beliefs of others
14. Moscovici's Theory nonconformists derive power from the style of their behavior
15. the process by which dissenters produce change within a group
16. To resist the trap of compliance techniques
17. true acceptance or conversion
20. of dissent enhances the quality of a group's output
22. technique in which the influencer secures agreement with a request but then increases the size of the request by revealing hidden costs