Across
- 5. An attention-grabbing grabbing graphic that is located on the homepage, catches the viewers eye and pulls them in.
- 6. Refers to the brightness or light present in a color.
- 11. In design, arranging design elements to guide a viewers attention to the most important items first.
- 14. Picking a base color, and then adding more colors by changing the tint, shade or tone, it's considered a subtle and conservative color scheme.
- 16. Picking 3 colos that are next to each other on the color wheel.
- 17. The color of an object.
- 19. The idea that colors have associated emotions attached to them.
- 22. The intensity or purity of a color.
- 23. A color scheme with four colors selected from the color wheel that are equally spaced. It is very important to pick just one primary color and use the others as accents.
- 24. The visual difference between elements on a webpage. Often using color, size or shape to make something stand out (or not).
Down
- 1. Shades that evoke warmth, such as purple, reds, oranges and yellows.
- 2. Three colors that are evenly spaced on the color wheel. Produces a high-contrast color pallette.
- 3. How a webpage is organized.
- 4. This element can be used to make things stand out on a webpage, such as a bright call to action button.
- 7. Base colors of the color wheel; red, blue and yellow.
- 8. The area of a webpage that has no design elements. Having this allows the viewer to focus on what's important.
- 9. Adding white to a base hue.
- 10. The item on the page that stands out the most.
- 12. A diagram that shows the relationship between colors.
- 13. Adding black to a base hue.
- 15. Colors located on the opposite side of the color wheel from each other. The combo appears more vivid.
- 18. Refers to the lightness or darkness of a color.
- 20. Shades evoking serenity, such as blue, teal and greens. Evoke
- 21. Often a button that requires the viewer to do something, such as logging in or add to cart.