Across
- 3. , a television or radio advertisement.
- 6. market , a particular group of consumers at which a product or service is aimed.
- 7. , a publication and form of mass communication and mass media usually issued daily, weekly, or at other regular times that provides news, views, features, and other information of public interest and that often carries advertising.
- 10. goods , products that have unique characteristics which are prized by the customer. The customer makes a special effort to acquire them.
Down
- 1. , goods that are items such as bread, toothpaste, and light bulbs. Items are purchased frequently and with minimal effort
- 2. mix , made up of advertising, personal selling, publicity, and sales promotion, plays a key role in obtaining customers.
- 4. , a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
- 5. , notice or attention given to someone or something by the media.
- 8. goods , items such as automobiles, or items that may require the customer to “shop around,” checking prices, styles, colors, qualities, or make other comparisons for the best buy
- 9. Market , the business of selling products or services directly to the public, by mail order or telephone selling, rather than through retailers.