Across
- 2. Activities aimed at raising customer awareness and encouraging sales of a product or service.
- 3. Desires for specific products or services, not essential but shaped by culture and personality.
- 5. The activity of buying and selling, especially on a large scale.
- 7. The amount of money required to purchase a product or service.
- 10. The process of examining data and information to understand patterns, trends, or insights.
- 11. An intangible offering, such as expertise or assistance, provided to satisfy customer needs.
- 13. A tangible item or intangible service offered to satisfy consumer needs and wants.
- 15. A person or organization that purchases goods or services from a business.
- 16. Information or data used to support a claim, decision, or strategy.
- 19. The sale of goods or services directly to consumers for personal use.
- 20. Essential requirements that motivate consumer behavior, such as food, shelter, or safety.
- 22. A public notice promoting a product, service, or event, designed to attract attention and influence consumer behavior.
- 25. A structured group of people working together to achieve specific goals.
- 26. An individual responsible for planning, organizing, and overseeing the activities of an organization or team.
- 28. The degree of excellence or superiority of a product or service.
Down
- 1. A specific target or desired outcome that an organization aims to achieve.
- 2. The location or distribution channel through which a product or service is made available to customers.
- 4. The fulfillment of customer expectations and needs by a product or service.
- 6. The systematic investigation of information to establish facts or reach new conclusions.
- 8. An intermediary entity that moves products from the manufacturer to the retailer or consumer.
- 9. The perceived benefit or worth of a product or service relative to its cost.
- 12. The achievement of a goal or objective, often measured by profitability, customer satisfaction, or market share.
- 13. The financial gain obtained when revenue from sales exceeds costs and expenses.
- 14. Advantages or positive outcomes associated with a product, service, or decision.
- 17. The process of creating a unique identity for a product or company in the consumer's mind.
- 18. The process of promoting, selling, and distributing a product or service.
- 21. Individuals involved in the marketing process, including customers, employees, and stakeholders.
- 23. Plans of action designed to achieve long-term or overall aims and objectives.
- 24. The state of having full control or rights over something, such as a business or product.
- 27. An entity or activity engaged in commercial, industrial, or professional dealings to achieve profit.