Cross words puzzle (Marketing)

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Across
  1. 2. findings the critical benefits that consumer want
  2. 3. cost efficient and increases competitiveness and profitability
  3. 5. it when the company regularly contacts its customer for feedback
  4. 8. focus allows for prediction of market prices and foresee trends
  5. 10. it when salesperson contacts customers after sales ensure that the customer is satisfied
  6. 11. large enough to be profitable and worth pursuing
  7. 12. diving the market and groupings individuals into distinct groups based their common
  8. 13. created in the minds of customers
  9. 15. it happens when a salesperson encourages customers who bought the product to contact
  10. 17. locating something relevant to people that rivals have not utilized
  11. 19. putting two comparable goods in the same product class
  12. 22. the feeling of regret that customers get when cost of a product is not worth
  13. 23. it when company continuously interacts with its customers to improve overall performance
Down
  1. 1. narrowing the market scope to a manageble group to establish and build quality
  2. 4. how customer view a companys entire personality
  3. 6. for overcoming negative reputation or reacting to complaints
  4. 7. the way consumers define and perceive the attributes of the product
  5. 8. when customer frequently purchase a trusted brand
  6. 9. it is when a salesperson approach a customer to sell the product or service
  7. 14. a specific measure in terms of size purchasing power
  8. 16. proposition the full position of a product in the market
  9. 18. can be reached and served effectively
  10. 20. altering the identification of a company
  11. 21. include elements directly connected to consumer purchase