Sports and Entertainment Marketing Review Crossword

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Across
  1. 2. Research that is collected from active participation by the researcher
  2. 3. A physical item that can be purchased
  3. 9. The combination of promotional strategies used to reach a company’s goal
  4. 11. Figuring out how much to charge for your product and looking at competitors’ prices (Function of Marketing)
  5. 12. Person who purchases a product or service
  6. 17. The practice of managing and disseminating information to the public in order to influence their perception (Element of Promotional Mix)
  7. 18. Any paid form of a non-personal presentation of ideas, goods, or services (Element of Promotional Mix)
  8. 19. Person who uses a product or service
  9. 20. Determines what market (group of people) will be sold to (Function of Marketing)
  10. 23. The process of identifying groups of customers with similar characteristics
  11. 24. A task or action that can be purchased
  12. 25. Sales representatives making direct contact with the customer (Element of Promotional Mix)
  13. 26. The 7 ways that companies divide their work in marketing for their business
Down
  1. 1. Gathers, stores, and analyzes data about customers, trends, competitors (Function of Marketing)
  2. 2. Improves products and creates new ones (Function of Marketing)
  3. 4. The four P's that companies use to market their products and services
  4. 5. Grouping consumers according to statistical data and attributes (type of Segmentation)
  5. 6. Grouping consumers according to where they are located (type of Segmentation)
  6. 7. Informing customers about products and services (Function of Marketing)
  7. 8. Research that is collected by an external source or person
  8. 10. A group of people with some shared characteristics that a company has identified as potential customers for its products, services, or events
  9. 13. A strategic planning technique used to identify a business’s strengths, weaknesses, opportunities, and threats, also known as external and internal factors.
  10. 14. Providing customers with goods and services (Function of Marketing)
  11. 15. Grouping consumers according to personalities and characteristics (type of Segmentation)
  12. 16. Advertising to a targeted audience rather than a mass audience (Element of Promotional Mix)
  13. 21. The ways that the materials will be received by the company to make the product, and the way the product is delivered to the customer (Function of Marketing)
  14. 22. Grouping consumers according to how they interact with a product and their buying behaviors (type of Segmentation)
  15. 24. A set of short-term activities that are designed to encourage immediate purchase (Element of Promotional Mix)