Introduction to Digital marketing

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Across
  1. 3. Incorporate digital channels and traditional marketing activities
  2. 4. Function where you develop nurturing strategy
  3. 6. Start with the customer and work towards your digital strategy
  4. 10. Consumer is ready to know more about the product and make comparative investigations.
  5. 12. Type of Traditional marketing channel
  6. 14. This type of marketing offers a mass market experience
  7. 15. Type of Traditional marketing channel
  8. 16. Free publicity generated by consumers, PR, and influencers who speak about your brand or product.
Down
  1. 1. Characteristic of Digital marketing
  2. 2. Not Individual media but….
  3. 5. Consumer discovers how your product may solve a problem they have
  4. 7. Type of Digital marketing channel/tool
  5. 8. This type of marketing offers 2 way communication
  6. 9. Characteristic of Traditional marketing
  7. 11. Push-Strategy
  8. 13. Function that looks at analysing business needs