Share the Promise LAP Vocab

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Across
  1. 5. The projection of a brand that encompasses its values and emotional connections with consumers
  2. 6. All the combined impressions and experiences associated with a particular company, good, or service
  3. 9. Believable
  4. 12. Any interaction between a business and a customer or a potential customer
  5. 13. The values and ideals that an organization encourages among its employees; also called corporate culture
  6. 14. Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
Down
  1. 1. The values and ideals that an organization encourages among its employees; also called organizational culture
  2. 2. The ongoing decision-making process about the use of brands
  3. 3. A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations
  4. 4. Customers’ allegiance to a particular brand
  5. 5. The extent to which customers or potential customers are familiar with a brand
  6. 7. Genuine; sincere; not fake
  7. 8. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  8. 10. A phrase that is easy to remember
  9. 11. A distinctive symbol, design, or group of letters