Chapter 17 Vocab

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Across
  1. 5. Showing the product in action.
  2. 6. A potential customer.
  3. 8. Reaching out to customers after a sale to ensure satisfaction. (two words)
  4. 9. Asking questions to determine if a prospect is a potential buyer.
  5. 10. CLOSE An early attempt to get the customer's opinion. (two words)
  6. 13. The process of directly interacting with customers to make a sale.
Down
  1. 1. Recommending additional or related products. (two words)
  2. 2. A characteristic or fact about a product or service.
  3. 3. The phase where the salesperson learns about the prospect before contact.
  4. 4. The first contact with a potential customer.
  5. 7. Contacting potential customers without prior communication. (two words)
  6. 11. Something advantageous the customer gains from a product feature.
  7. 12. The act of obtaining commitment from the customer.