Across
- 4. Where leads get nurtured... or forgotten
- 5. The channel where your organic dreams go to die
- 7. You present it at QBRs, pray over it, and hope no one asks questions
- 8. Your marketer’s favorite F-word
- 10. What you do to a CTA when it’s not converting
- 11. The ad type that follows you around like a clingy ex
Down
- 1. What sales calls your MQLs when they don’t convert
- 2. Long-winded, gated, and still downloaded in 2025
- 3. Acronym for expensive lunch disguised as a lead gen tactic (Face To Face)
- 4. A web visitor's favorite button, just above the fold
- 6. BAIT The conference tactic that justifies the booth cost
- 9. The format where hope goes to die, AKA "awareness" stage content
- 12. The KPI that every CEO pretends to understand