Across
- 3. Systematic network of organizations involved in product creation and delivery (6,5 letters)
- 6. Analysis of a company's internal strengths, weaknesses, opportunities, and threats (4 letters)
- 8. Strategic pricing technique combining multiple items for a single price; ______ Pricing (6 letters)
- 9. Objectives that a business sets need to be _____ (5)
- 12. How a business structures its internal management and reporting; ______________ Structure (13 letters)
- 13. Strategic tool analyzing external factors and trends (7 letters)
- 15. Total potential customer's exposed to a business' marketing (5 letters)
- 16. A set of promotions in a given time with specific marketing objectives (8)
- 17. Setting pricing based on other businesses in the market; __________ Pricing (10 letters)
- 18. Strategic growth matrix identifying expansion and innovation strategies ______ Matrix (7 letters)
- 19. Marketing communication to increase product awareness (9 letters)
Down
- 1. Financial projection of money moving in and out of a business (8,8 letters)
- 2. Economic, environmental, social and cultural goals ensure a business is __________ (11)
- 4. Process of collecting first-hand data directly from sources (7,8 letters)
- 5. Strategic framework examining competitive industry dynamics. ____ 5 FORCES (7 letters)
- 7. Strategic matrix categorizing business products by market growth and market share; ______ Matrix (6 letters)
- 10. The rate at which a market is getting bigger (6, 6)
- 11. Marketing strategy of moving products from manufacturer to end consumer (12 letters)
- 14. Direct method of selling involving personal interaction and relationship building; ________ Selling (7 letters)