Crossword

2. The guaranteed amount your nominee receives as specified in the life insurance policy
5. Insurance that insurance companies buy themselves to protect against large claims or risks
8. Where your brand lives in the customer’s mind between “cheap” and “luxury,” or “mass” and “class”
9. When eye-tracking, brain scans, and heartbeats decide your next billboard design
10. A professional who uses mathematics and statistics to assess risk and set insurance premiums
11. Unconventional stunts that make people stop scrolling and say, “Wait… what just

1. If impressions are winks, this metric counts the actual dates
3. The risk that a policyholder becomes careless or takes more risks because they know they are insured
4. Launch high, cash in on early adopters, then slowly drop like tech gadgets do
6. What psychology students and CMOs equally obsess over when trying to decode “Why did they buy that?”
7. When ads, PR, sales, and digital stop fighting and start singing from the same hymn sheet