Across
- 4. Mercedes-Benz allows only one authorized dealer per city to sell its vehicles. This type of distribution is known as?
- 8. A Marico distributor expands both stock investment and marketing costs by 25%, and net profit grows by only 10%. What happens to ROI?
- 10. Dove runs a social media campaign targeting young consumers to create demand, so customers ask specifically for Dove in stores. Which strategy is this?
- 11. A tech company uses its own stores and premium retail partners worldwide to showcase its sleek designs, exclusive features, and superior service, making its products stand out clearly from competitors.
- 14. A large distributor threatens to stop supply if a retailer doesn’t maintain margins. Which type of power is being used?
- 17. Sony sells premium TVs only in select electronics stores that maintain high display standards. This distribution approach is called?
- 19. A global car manufacturer launched a luxury line under a new brand, sold only in select high-end showrooms, to appeal to affluent customers and distinguish it from its mainstream models.
- 20. HUL gives extra incentives to store owners to promote Lux soap in stores. Which marketing strategy is this?
Down
- 1. Big Bazaar offers groceries, electronics, and apparel under one roof. Which type of retailer is this?
- 2. Domino’s allows entrepreneurs to open outlets using its brand name and systems in exchange for fees. This is?
- 3. A clothing brand launches its new collection online at lower prices than offline outlets, upsetting physical retailers. What type of channel conflict is this?
- 5. Coca-Cola aims to make its soft drinks available in every possible grocery, restaurant, and convenience store. Which strategy is this?
- 6. Apple enforces its products to be displayed prominently in retail stores because of its brand strength. Which type of channel power is this?
- 7. A Reliance Retail store invested ₹50 lakh in inventory and logistics and earned a net profit of ₹10 lakh. Later, they increased investment to ₹70 lakh to expand product range, but profit only increased to ₹12 lakh. How does this change impact ROI?
- 9. A luxury skincare company chooses to sell only through premium salons instead of supermarkets. Which type of channel design does this represent?
- 12. A packaged food company sells its products through wholesalers → retailers → consumers. How many channel levels are present in this structure?
- 13. Measuring distribution based on total sales of all products in stores carrying your brand is called?
- 15. If distribution is measured only with respect to the sales of your product category (e.g., beverages), it is called?
- 16. Marvel permits a toy company to use its superhero characters on merchandise for royalties. This arrangement is called?
- 18. A Pepsi distributor receives orders weekly instead of monthly, and the average order value increases by 20%. However, logistics costs rise by 10%. What is the likely effect on ROI?