Across
- 2. something that cannot be touched
- 3. indicator of a product's excellence
- 5. services that cannot be stored for later
- 6. number of product lines a company offers
- 7. the recievers response to the sender
- 8. the store exterior that reflects the store image
- 10. collection of related products, sold under one brand name
- 11. number of product items within a product line
- 12. outlines the goals primary message, budget, and target market for ad campaigns
- 13. combination of the elements used in a promotional campaign
- 14. Proces of communicating with potential customers in an effort to influence buying
- 15. agreement made by a seller or manufactuer
- 16. Attention, Interest, Desire, Action
- 17. process of turning the idea for a message into symbols
Down
- 1. service cannot be separated from person who performs it
- 4. each service is almost always unique
- 5. complete range of products and services a company offers
- 9. facts about a good or service
- 10. The internal, strategic, and interactive process of identifying a customer
- 14. protects products until customers are ready to use