Across
- 7. Selecting a specific group of customers to serve.
- 8. The way customers view a product or brand.
- 9. The financial gain after all costs are deducted.
- 13. Pricing strategy to enter the market with low prices.
- 14. Paid communication through media to attract attention.
- 18. A name, term, or symbol identifying a product.
- 19. Introducing a new product into the market.
- 20. The amount of money a customer pays for a product.
Down
- 1. Making a product stand out from competitors.
- 2. What a company offers to satisfy customer needs.
- 3. Long-term engagement between company and customers.
- 4. The route or medium used to deliver products.
- 5. The location or channel where a product is sold.
- 6. Dividing the market into smaller, specific groups.
- 10. Activities used to inform and persuade customers.
- 11. Customer response used to improve marketing strategies.
- 12. The combination of the 4Ps in marketing.
- 15. A reduction in price to encourage sales.
- 16. A physical or online site where products are sold.
- 17. The exchange of goods or services for money.