Across
- 3. - 7. A river barge company can offer cheaper, although slower, per pound transportation of products to companies when compared with transportation by air, truck, or rail. The river barge company should first target customers whose companies use _______ strategy.
- 7. - A firm’s core strategy is its ______ strategy.
- 8. - When Ikea keeps prices low while focusing on a particular market niche, it’s using ______ strategy
- 9. - A non-generic strategy focused on variety rather than cost or uniqueness ______. (A.Focused differentiation, B.Product diversification)
- 10. - To meet and exceed customer expectations, firms must continuously improve, innovate, andupgrade their ______.
Down
- 1. - A cost leadership strategy provides goods or services with features that are ______.
- 2. - Central to implementing value-creating strategies are a firm’s ______.
- 4. - A firm successfully implementing a_________ strategy would expect to charge premium prices.
- 5. - When implementing a________, the firm seeks to serve the specialized needs of a market segment.
- 6. - Customer loyalty has a positive relationship with firm ______.