Across
- 1. The reason why a consumer decides to buy a product.
- 3. The benefit or usefulness a customer gets from a product.
- 4. The study of customer needs and market trends.
- 5. The public image or reputation of a brand.
- 8. The path a product takes from producer to consumer.
- 9. The stages a product goes through from launch to decline.
- 15. The four key elements of marketing: Product, Price, Place, Promotion.
- 16. A temporary offer to encourage customers to buy.
- 17. The visual appearance or package of a product.
- 18. A catchy phrase used in advertising.
- 19. The strategy of placing a product in the market
Down
- 1. The process of identifying and satisfying customer needs
- 2. A specific group of customers targeted by a marketing campaign.
- 6. he amount of money charged for a product or service.
- 7. Paid communication used to promote a product or service
- 9. A long-term relationship between a company and a customer.
- 10. A short-term activity to boost sales.
- 11. Selling products or services through the internet.
- 12. The study of competitors and their strategies.
- 13. The percentage of total sales in a market held by a company.
- 14. A unique name or symbol identifying a product.