Across
- 5. activities aimed at increasing sales or awareness of a product.
- 8. reputation, the overall perception or opinion people have about a brand.
- 11. marketing, marketing that communicates directly with potential customers.
- 12. promotion, short-term activities that encourage immediate purchases.
- 13. advantage, an advantage that makes a company stronger than its competitors.
- 15. financial support of events or individuals in exchange for promotion.
- 18. the location or channel where a product is sold.
- 19. audience, the specific group of people a company wants to reach.
- 20. channels, the routes through which products reach consumers.
- 21. marketing, creating and sharing valuable content to attract customers.
- 24. retention, the ability of a company to keep its customers over time.
- 26. any form of communication used to persuade an audience to buy a product.
- 28. research, the process of gathering and analyzing data about markets.
- 29. placement, featuring a product in a movie or TV show as subtle advertising.
Down
- 1. the process of promoting and selling products or services.
- 2. campaign, a planned series of promotional messages or advertisements.
- 3. loyalty, the tendency of customers to keep buying the same brand.
- 4. marketing, a marketing model where partners earn commission for driving sales.
- 6. demand, the desire and ability of consumers to purchase goods.
- 7. mix, the combination of product, price, place, and promotion.
- 9. the amount of money charged for a product or service.
- 10. awareness, the extent to which consumers recognize a brand.
- 14. marketing, sending promotional messages to customers via email.
- 16. relations, the practice of managing a company’s public image.
- 17. engine marketing, improving website visibility on search engines through ads or SEO.
- 20. marketing, the use of digital technologies and the internet to promote products.
- 22. media marketing, promoting a brand through social media platforms.
- 23. a name, symbol, or design that identifies a company’s products.
- 25. something that a company offers for sale to satisfy customer needs.
- 27. marketing, unconventional and creative low-cost marketing tactics.
