Across
- 5. an organization’s purpose statement
- 6. how sensitive demand is to price changes
- 7. repeat purchasing of a brand
- 8. the financial plan for marketing activities
- 11. long-term plan to achieve goals
- 13. the path a product takes to reach consumers
- 14. creating meaningful differences from competing products
- 15. delivering products to consumers
- 16. dividing a market into groups with shared needs
- 19. communicating value to customers
- 21. information used to support decisions
- 22. moral principles for business behavior
- 23. an intangible customer offering
- 27. intermediary who sells to retailers
- 29. all potential buyers of a product
- 30. predicting future sales or demand
- 31. giving free trials to encourage purchase
- 32. shared values affecting buying behavior
Down
- 1. money earned after expenses
- 2. person who buys and uses products
- 3. managing the movement of goods
- 4. channels used to deliver advertising
- 9. a physical characteristic of a product
- 10. creating a unique identity for a product
- 12. selecting which segment to serve
- 17. a good or service offered to customers
- 18. what a customer receives versus what they give
- 19. the container or wrapping of a product
- 20. business that sells directly to consumers
- 24. how consumers perceive a product versus competitors
- 25. the advantage a product provides
- 26. a group of customers with similar traits
- 28. creating recognition for a product