Marketing Unit Holiday Party Crossword Puzzle!

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Across
  1. 4. If Santa’s elves ever wondered whether AI toys are truly ethical gifts, he’d have the answer.
  2. 5. Ph.D. from USC who is more qualified than anyone to analyze the true causal effect of too much eggnog on online shopping decisions.
  3. 6. Consultant to companies worldwide — basically the Santa of retail strategy, minus the sleigh and questionable chimney entry methods.
  4. 11. Former Senior Associate Dean so experienced in executive education he could probably run Santa’s workshop as a leadership boot camp.
  5. 14. Professor of Pricing Strategy who could tell you exactly why candy canes cost 300% more in December.
  6. 15. Case writer who studies in-game purchases — and would totally understand why you bought the “Winter Wonder Pack” in a mobile app.
  7. 17. Professor who can explain why your “Happy Holidays!” text sounds different on email, Slack, or when typed with frozen fingers.
  8. 18. Former Marketing Unit head who’s guided more executives than Santa has elves.
Down
  1. 1. Co-founder of the Customer Intelligence Lab — someone who can analyze customer data faster than you can unwrap a gift.
  2. 2. Former food industry CEO who understands supply chains well enough to keep Santa’s pantry fully stocked.
  3. 3. Ex-CEO who’d turn the “North Pole Collection” into must-have denim.
  4. 7. Executive who leads global brand marketing at LEGO — meaning he is professionally qualified to judge your holiday toy assembly skills.
  5. 8. Former mathematician from Zaragoza who can solve complex equations faster than you can untangle holiday lights.
  6. 9. English major-turned-marketing powerhouse — the person you want proofreading your holiday cards.
  7. 10. Professor who studies why your holiday sweater goes from “ugly” to “iconic” as cultural norms shift.
  8. 12. Researcher whose work shows Airbnb hosts need better photos — especially ones without their pet reindeer wandering through the frame.
  9. 13. MIT-trained scholar whose dissertation won so many awards it probably deserves its own stocking on the mantel.
  10. 16. Professor who teaches hands-on digital marketing — the kind of person who could A/B test your holiday card for optimal cheer.