Marketing

2. includes activities involved in getting goods and services to customers
3. any activity related to making a product
4. all business activities that involve money
5. is a detailed description of the typical consumer in a market segment
7. consists of dynamic activities that identify, anticipate, and satisfy customer demand while making a profit
9. management, system is a system to track contact and other information for current and potential customers
12. is marketing to a larger group of people who might buy a product
13. is the power to sway or produce an effect
14. is the amount of money requested or exchanged for a product
15. satisfaction, the degree to which customers are pleased with a company’s goods or services.
18. is the strategy for using the elements of product, price, place, and promotion
20. divides a market by the relationships between customers and the good or service
21. segmenting a market based on where customers live
22. focuses on building long-term relationships with customers
23. is a system of gathering, storing, and using customer data for marketing directly to customers based on their histories
24. activities that identify, anticipate, and satisfy customer demand while making a profit.
25. dividing the market by certain preferences or lifestyle choices

1. is the process of dividing the market into smaller groups
6. dividing the market of potential customers by their personal statistics
8. process of controlling and making decisions about a business
10. is the specific group of customers whose needs a company will focus on satisfying
11. strategy, is the plan that helps a business meet its overall goals and objectives
16. is anything that can be bought or sold
17. is the process of communicating with potential customers to influence their buying behavior
18. is an approach to business that focuses on satisfying customers as the means of achieving profit goals
19. is a document describing business and marketing objectives and the strategies and tactics to achieve them
26. the difference between the income earned and expenses incurred by a business during a specific period of time.