Across
- 3. A popular style or behavior at a given time
- 5. Selling through direct interaction with customers
- 9. An appeal that suggests everyone is buying the product
- 10. An appeal that uses comedy to attract customers
- 11. Promotion sent directly to customers
- 14. An appeal based on limited supply or time
- 16. The benefit a customer believes a product provides
- 17. Other businesses selling similar products
- 19. A symbol or image that represents a brand
- 20. The amount of money a customer pays for a product
- 21. The specific group of people a business wants to reach
- 23. Something required for survival
- 24. Repeat customers who consistently choose one brand
- 25. Something desired but not necessary for survival
- 26. Building a positive image for a company or brand
Down
- 1. Paid messages used to promote a product
- 2. A name, symbol, or design that identifies a product or company
- 4. The desire and ability to buy a product
- 6. A person with a following who promotes products
- 7. A good or service created to meet a need or want
- 8. Short-term deals used to boost sales
- 12. A person who buys or uses products or services
- 13. How a product is advertised or communicated to customers
- 15. The process of promoting and selling products or services
- 18. A short, catchy phrase used in advertising
- 20. Where a product is sold or distributed
- 22. An appeal that targets feelings like happiness or sadness