Across
- 2. Negotiating one's social standing and social worth with others
- 4. Awareness of persuasive attempt and agency to accept/reject the message
- 6. Attitudes exist in this type of network
- 9. The cognitive experience of discomfort due to conflicting beliefs or attitudes
- 13. Term for ambiguous cases of persuasion
- 14. Brand ___________ refers to human qualities attributed to brands
- 17. Term for the inherent attractiveness of a viral campaign
- 20. A specialized expert that helps a message reach a tipping point
- 21. Route of processing that uses mental shortcuts
- 24. Uses ethically suspect methods of influence
- 26. Psychological ___________ is achieved by harmony between thought, word, and deed
- 27. Theory that suggests subtle changes can influence people to behave in certain ways
Down
- 1. Type of cognition that links physical behavior to one's mental state
- 3. An online appeal for help to complete a task or solve a problem
- 5. The dimension of credibility related to experience or credentials
- 7. The dimension of credibility related to perceived caring/empathy
- 8. The route of processing requiring high elaboration
- 10. The effect where a message from a low-credibility source becomes more persuasive over time
- 11. The type of measure that captures unconscious or automatic mental processes
- 12. The function of persuasion that allows you to recognize others' persuasive attempts in order to protect yourself and others
- 15. Type of persuasion that occurs between two or more people
- 16. Ignoring psychological inconsistency
- 18. The Reasoned Action Approach suggests that this is the best predictor of behavior
- 19. The type of measure where the respondent knows what is being measured
- 22. Funding in exchange for brand visibility
- 23. The type of processing that uses both routes at once
- 25. Psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor