Roche Dia Digital

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Across
  1. 4. Delivered end-to-end using AEP as the central brain
  2. 7. Stitching mechanism enabling profile unification
  3. 8. Managed via Journey Optimizer for cross-channel engagement
  4. 9. Derived from Customer Journey Analytics
  5. 12. Downstream CRM activation system
  6. 14. Privacy and consent control layer
  7. 15. Core outcome delivered by the hero platform enabling tailored customer engagement
  8. 17. Coordinated journey execution across channels
  9. 18. Movement of data across integrated ecosystem
  10. 19. Audience creation capability
Down
  1. 1. Integration layer connecting upstream and downstream systems
  2. 2. Continuous improvement via Journey Optimizer
  3. 3. Golden record enrichment system
  4. 4. Enhancement of profiles using Reltio and external data
  5. 5. Core entity in AEP for personalization
  6. 6. Customer representation used for targeting
  7. 10. Seamless connectivity via MuleSoft
  8. 11. Insights powered by CJA
  9. 13. Primary upstream data source
  10. 16. Unified, real-time customer view in AEP