Test 3

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Across
  1. 2. sales promotion usually offers a(n) ___ incentive.
  2. 6. style of writing used by journalists; requires putting most important information first.
  3. 7. most widely used form of consumer sales promotion.
  4. 8. folder containing news release, fact sheet, photographs, etc.
  5. 9. ____ allowances are fees paid to retailers to secure shelf placement.
Down
  1. 1. most important regulatory agency for the marketing communication industry.
  2. 2. sales promotion and direct marketing usually offer the advantage of it providing ___ results.
  3. 3. a set of principles to guide how advertisers should test advertising.
  4. 4. a scam where cyber criminals create a website that closely resembles a trusted brand.
  5. 5. a marketer’s list of customers.
  6. 8. focus marketing efforts on the end consumer.