Across
- 3. A marketing strategy where a company creates completely different products for each country, treating every market as unique and independent.
- 4. A marketing strategy where a company keeps a strong global brand but adapts its products to local tastes and cultures. Another name is the Glocal Strategy.
- 5. A trip where business and government leaders travel to another country to promote their products, build partnerships, and explore new markets.
- 7. A government official who helps Canadian businesses sell products and services abroad by providing market information and connecting them with international partners.
- 9. The EDC is a Canadian government organization that helps Canadian businesses sell their products abroad by providing financing, insurance, and support for international trade.
- 13. A smaller branch office located in a major tourist or business city that focuses on helping travelers with passports and visas.
- 14. Is what you give up when you choose one option instead of another. It is the cost of giving something up to gain something.
- 16. The exact same thing as an embassy, but it is the special name used when two Commonwealth countries (like Canada and the UK) do business together.
- 18. The monetary value of a product agreed upon by a buyer and seller, which directly impacts sales, profitability and must factor in foreign exchange rates.
- 21. The sum of all the activities involved in the planning, pricing, promoting, distributing, and selling of goods and services to satisfy consumers’ needs and wants.
- 22. The edge that one company has over another company that produces a similar product.
- 23. The ability to produce more goods or services than another using the same resources, maximizing productivity.
- 24. Involves managing inventory and getting that inventory to the consumer: Distribution, Storage, Inventory Management
- 25. A business tool used to plan and market a product or service successfully, typically broken down into the 4 Ps: Product, Price, Place, and Promotion.
- 27. The combination of features such as the name, logo, packaging, and slogan that create a product’s unique identity and image.
Down
- 1. A marketing strategy where a company exports its domestic product to other countries with little or no changes, making it an easy way to sell surplus goods abroad.
- 2. Involves the marketing efforts that inform and persuade customers (such as advertising).
- 6. When a country focuses its resources on producing a specific good or service it makes best, trading globally for everything else.
- 8. A network of over 1,000 trade professionals operating under Global Affairs Canada, whose goal is to help Canadian businesses expand globally and access international markets.
- 10. The good or service offered for sale to satisfy customer needs, shaped by research, development, packaging, and branding.
- 11. The study of how people, businesses, and governments allocate limited resources to satisfy unlimited wants and needs through decision-making.
- 12. A marketing strategy where a company sells the exact same product the same way everywhere, using international factories to keep costs low and maintain consistency.
- 15. Paid professionals, businesses, or interest groups talk to government officials to persuade them to change laws, create new policies, or make decisions that help their cause.
- 17. A government base set up in another country to help Canadian companies sell their products there and to encourage foreign businesses to invest in Canada.
- 19. The ability to produce a good or service at a lower opportunity cost than another, forming the foundation for specialization and trade.
- 20. The mutual reliance between countries that depend on each other for goods, services, and resources through global trade.
- 26. The main diplomatic headquarters located in a foreign country's capital city, run by an Ambassador who handles big-picture government relations.