Across
- 4. marketing selling products directly to the consumer through email or text without intermediaries
- 7. markets the group of customers to which a business intends to sell its product
- 10. the interaction between buyer and a person hired to sell products
- 11. who they are - age, gender, income level, education, family size
- 13. paid public notices used to attract attention to a product or service
- 14. providing financial support to an event or team in exchange for brand exposure
- 17. a visual symbol or design adopted by an organisation to identify its products
- 19. consumerism buying products that aren't harmful to the environment, animals and society
- 20. a short catchy phrase used in advertising to help consumers remember a brand
Down
- 1. a recommendation made by a celebrity or influencer to promote a product
- 2. of mouth organic recommendations passed from one consumer to another about a product
- 3. the buying and selling of goods and services over the internet
- 5. persuasive communication with customers aiming to increase sales and create brand loyalty
- 6. relations managing the public image and relationship of a business with its audience
- 8. the marketing of goods or services over the telephone directly to consumers
- 9. research the gathering and analysing of data about consumer preferences and trends
- 12. promotion short term incentives like coupons or discounts to encourage quick purchases
- 15. placement featuring branded items subtly within movies television shows or media
- 16. marketing surprising low cost ads in public spaces
- 18. image perception and impression of a company, service or product