Across
- 5. Where firms target the whole market.
- 8. Where firms create goods and services that target a very small segment of the wider market.
- 10. New research carried out for the first time.
- 11. Numerical data.
Down
- 1. The process of dividing the market up into lots of separate sub segments
- 2. Pre-existing research that has been gathered for another purpose.
- 3. Opinionated data.
- 4. A range of activities that help a business to sell its products.
- 6. Group of people which are chosen to represent the whole population.
- 7. The activities taken to gather information about the wants and needs of the target market.
- 9. A factor that causes research findings to be unrepresentative of the whole population e.g misleading survey questions.