25101

1. – Decision-making based on analysis and verified data
3. – Identifying unusual patterns to prevent financial crimes.
7. – Coordinated marketing effort to promote a product or service.
11. – Identifying which marketing channel led to a conversion.
15. – Microsoft’s business analytics and visualization platform.
16. – The process of choosing the best course of action among alternatives.
20. – Dividing a customer base into smaller groups with similar traits.
22. – A measure that shows how two variables move in relation to each other.
24. – Identifying and mitigating potential financial losses.
25. – Popular software tool for data visualization.
27. – Process of evaluating the creditworthiness of borrowers.
29. – The systematic analysis of data to gain insights and make informed decisions.

2. – Graphical representation of data for easier understanding.
4. – Predicting future outcomes using past data trends.
5. – Planning financial resources for expected expenses and revenues.
6. – Selecting specific customer segments for marketing efforts.
7. – Term for when customers stop using a product or service.
8. – Approach that bases decisions on facts and analysis, not intuition.
9. – Creating a unique image of a product in the customer’s mind.
10. – A technique to identify relationships between variables.
12. – Metric that measures profitability of a marketing campaign.
13. – Relating to methods that analyze numerical data for patterns and trends.
14. – Type of analysis used to uncover patterns and insights before modeling.
17. – An assumption or idea tested through data analysis.
18. – Process of detecting and correcting inaccurate or incomplete data.
19. – Reviewing data for accuracy, completeness, and relevance.
21. – Short form of Exploratory Data Analysis.
23. – Type of visualization used to communicate insights to others.
26. – Type of analytics used to anticipate future events.
28. – Abbreviation for Customer Lifetime Value.