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Across
  1. 1. they buy the product
  2. 6. it is company image
  3. 8. it is a rental contract
  4. 12. it discount future cost
  5. 14. it expenses intagibles
  6. 16. this is owner value
  7. 17. it is the route to market
  8. 20. demand is sensitive
  9. 21. it drives action
  10. 23. it expenses tangibles
  11. 24. customers stey loyal
  12. 25. information is shared
  13. 26. revenue equal costs
  14. 27. this is a common perfect matric
  15. 28. parties reach an agreement
Down
  1. 1. it is a marketing effort
  2. 2. it develops employee skills
  3. 3. it is borrowed money
  4. 4. content apread rapidly
  5. 5. it is percentage of sales
  6. 7. this is total income
  7. 9. it gives people authority
  8. 10. repeat business is done
  9. 11. someone is responsible
  10. 13. money moves in and out
  11. 15. it is disagreement
  12. 18. it measures investment return
  13. 19. it is an ideal customer profile
  14. 22. it manages human resource
  15. 23. it uses online method
  16. 25. a lead become a customer