Across
- 3. the description of the different interactions between colors.
- 4. communication through visual aids, which communicates an idea(s) and information in forms that can be read or looked upon, including signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, color, electronic resources, etc. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or group of people.
- 7. a line is an infinite series of points. Graphically, a line is the connection between two points, or it is the path of a moving point. A line can be a positive mark or the space between two or more positive shapes. Lines appear at the edges of objects and where two planes meet. Lines can exist in many weights; the thickness and texture as well as the path of the mark determine its visual presence. Lines can be straight or curved, continuous or broken. When a line reaches a certain thickness, it becomes a plane. Many lines used together can create volumes, planes, and textures.
- 11. where additive color can be thought of as the color of projected light, subtractive color is the color of reflected light. As light strikes a pigment (ink, paint, etc.), certain wavelengths are absorbed (subtracted) while others are reflected back at the viewer. The primary colors of the Subtractive Color model are cyan, magenta, and yellow (CMY). In subtractive color, white is the absence of color, while black is the combination of all the colors. However, as mixing CMY in pigment produces a murky brown rather than a true black, a key color (a black pigment) is added in printing to compensate for this. Thus, printing works with a CMYK model (cyan, yellow, magenta, and black).
- 14. line, shape, tone, color, pattern, texture and form, etc., the building blocks of composition in art and graphic design.
- 15. a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.
- 16. hues on the color wheel ranging from red to yellow.
- 17. a plane is a flat surface extending in height and width. A line closes on itself to become a circle, or intersects with other lines to create a shape, a plane with edges. A plane can be parallel to the picture surface, or it can skew and recede into space. Ceilings, walls, floors, and windows are physical planes. A plane can be solid or perforated, opaque or transparent, textured or smooth.
- 18. a thing that represents or stands for something else, especially a material object representing something abstract.
- 19. a psychological term which means “unified whole.” It refers to theories of visual perception developed by German psychologists in the 1920s that describe how humans tend to organize visual elements into groups or unified wholes when certain principles are applied.
Down
- 1. a fundamental concept in design, it refers to the contrast between black and white, foreground and background, dark and light and equilibrium. Tinkering with the equilibrium can throw the figure-ground relationship off balance so the viewer is uncertain what they are viewing.
- 2. positive space is the area or part of a composition that the subject occupies. For instance, the positive space could be a vase of flowers in a still life painting, a person’s face in a portrait, the trees and hills of a landscape painting. The area around the positive space is called the negative space.
- 5. also known as communication design, it is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, or graphic forms. The experience can take place in an instant or over a long period of time. The work can happen at any scale, from the design of a single postage stamp to a national postal signage system, or from a company’s digital avatar to the sprawling and interlinked digital and physical content of an international newspaper. It can also be for any purpose, whether commercial, educational, cultural, or political. [Juliette Cezzar, www.aiga.org/ what-is-design/}
- 6. the color that is produced by anything that emits light (the Sun, a computer screen, a movie projector, etc.). When working with additive color, the primary colors are red, blue, and green (RGB). In additive color, white is the combination of all of the colors, and black the absence of color.
- 8. a point marks a position in space. Graphically, a point takes form as a dot or visible mark.
- 9. a complete work of art or design, seen in total, not as individual visual elements.
- 10. hues on the color wheel ranging from green to purple.
- 12. a depiction or representation (drawing, photograph, etc.) of an object, person, or place intended to accurately represent the subject.
- 13. negative space is the space between objects or the parts of an object, for example the area between a cup and its handle. Also the space between an object and the edges of the composition, i.e. the space around an object or between lines. The opposite of negative space is positive space.