30 Overused Buzzwords in Digital Marketing

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Across
  1. 2. strategies brands use to foster relationships, and the resulting analytics
  2. 4. advertising designed to align with the media property in which it appears
  3. 11. earned title bestowed upon an accomplished and acclaimed authority in a particular field
  4. 13. a skilled marketer focused on fostering engagement and growth in startups and small businesses
  5. 14. engaging with consumers on a personal level, brand-to-person, us. via social networks
  6. 15. new online retail models or marketing strategies that incorporate established social networks and/or peer to peer communication to drive sales
  7. 17. inclusive term for three big trends: social media, local commerce and mobile apps
  8. 18. a metric for gauging how a business is performing and whether to judge it a success or failure
  9. 19. bang for your buck
  10. 20. describes content so good, you simply have to click on it
  11. 21. a sales model allowing shoppers to participate in the design selection, or funding of their products.
  12. 24. the cost of acquiring a new fan for a Facebook Page, either through paid advertisements, or less directly, through earned media efforts
  13. 27. ads on a website that look or behave like the site's content
  14. 28. marketing initiatives that are nimble, flexible and allow for real-time changes or adjustments
Down
  1. 1. makes you hungry for more
  2. 3. advertising that people welcome alongside their favorite content
  3. 5. highly visual, often social environment on a brand's website
  4. 6. the systems and process that drive engagement
  5. 7. the intersection of the product and customer's needs
  6. 8. a graphical representation of information or data
  7. 9. to view merchandise in a physical store location before buying it later online at a lower price
  8. 10. everyones favorite buzzword
  9. 11. a marketing plan that is both online and offline, on social media and more
  10. 12. contend on one device that provides contextual information for programming on television
  11. 16. unique or personalized brand messages
  12. 22. second party distribution of your message with no cost to you
  13. 23. cooperative interacting among groups
  14. 24. a web user who ingests, analyzes and contextualized content onto a platform or into a format the mainstream can understand
  15. 25. describes a person, place, thing, photo or thought that quickly spreads across the Internet
  16. 26. the process of generating, developing ad communicating new ideas