3.01 Vocabulary

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Across
  1. 2. Determining a value to charge for goods and services.
  2. 5. A way to segment markets based on vital statistics of the population such as age, race, gender, education level, income level, and occupation.
  3. 8. The group of all potential customers.
  4. 9. The path a product takes to get from the producer to the consumer.
  5. 10. A distribution channel in which the producer sells goods or services to the final user.
  6. 11. Obtaining the money needed to cover the costs of operating a business.
  7. 12. Dividing consumers into groups according to their response to a product.
  8. 14. Obtaining information about what consumers want.
  9. 19. Communication used to inform, persuade, or remind people about a business’s products.
Down
  1. 1. Determining customer needs and wants and responding to those needs and wants through planned, personalized communication intended to influence purchase decisions and ensure satisfaction.
  2. 2. A way of segmenting a market based on consumers’ lifestyles, values, attitudes, and self-concepts.
  3. 3. Segmenting a market based on where a person lives.
  4. 4. Concepts and procedures necessary in designing, producing, maintaining, improving, and obtaining products or services to meet customer needs.
  5. 6. A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries.
  6. 7. The transporting, storing, and handling of goods on their way from the manufacturer to the consumer.
  7. 13. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
  8. 14. Dividing the entire market into smaller groups having similar characteristics.
  9. 15. The specific segment of a total market that a company desires to have as customers and toward whom it directs its marketing efforts.
  10. 16. Channel members that help move products from the producer to the final consumer.
  11. 17. Specific marketing activities designed to have fashion-oriented merchandise at the right time, place, quantity, and price to meet customer demand.
  12. 18. A combination of decisions a business must make in order to best reach its target market; known as “the four Ps” of marketing—product, place, price, promotion.