3.07 vocabulary

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Across
  1. 2. The projection of a brand that encompasses its values and emotional connections with consumers
  2. 3. Genuine; sincere; not fake
  3. 8. The extent to which customers or potential customers are familiar with a brand
  4. 9. Customers’ allegiance to a particular brand
  5. 12. The values and ideals that an organization encourages among its employees; also called corporate culture
  6. 14. A phrase that is easy to remember
  7. 15. Any paid form of non-personal presentation of ideas, goods or services
  8. 16. The values and ideals that an organization encourages among its employees; also called organizational culture
Down
  1. 1. Promotion and publicity for a business provided by customers who tell others of their satisfaction with the business
  2. 4. All the combined impressions and experiences associated with a particular company, good, or service
  3. 5. Any non-personal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  4. 6. A business's (typically unspoken) agreement with customers that it will provide them with a unique benefit and consistently meet their expectations
  5. 7. Believable
  6. 10. Any interaction between a business and a customer or a potential customer
  7. 11. The ongoing decision-making process about the use of brands
  8. 13. A distinctive symbol, design, or group of letters