Across
- 6. enable an advertiser to make a striking presentation by using a third page that folds out and gives the ad an extra-large spread
- 7. Which of the following decreases the costs to a business of using newspaper advertising:
- 9. the rate base is the circulation figure on which the publisher bases rates
- 12. the number of people who read a publication but do not actually purchase it ("pass along" readers).
Down
- 1. stated minimum number of copies of a particular issue that'll be delivered
- 2. The number of people who receive a publication, whether through direct purchase or subscription.
- 3. Magazine advertisements where the printed area extends to the edge of the page, elimiating any white margin or porder around the ad
- 4. The location of an advertisement on a page; the time when a program or commercial announcement will run in a broadcast; special positions may cost premium prices.
- 5. A special space rate or discount offered for advertising in two or more periodicals. Combination rates are often offered by publishers who own both morning and evening editions of a newspaper in the same market
- 8. offer no discount for quantity or repeated space buys
- 10. Two pages in a layout that face each other; a left page and a right page in a multi-page document, as in an open magazine, book, or newspaper
- 11. (Retailing definition)A method for scheduling sales calls that divides a territory into areas or zones. The salesperson then makes calls in each zone for a prespecified length of time.