Across
- 2. How a business get customers to try out new products and services or to raise awareness of existing products
- 4. Is a combination of factors that help businesses sell its products
- 5. Portfolio The range of products a company has in development or available for consumers at any one time
- 8. is a medium to long term plan for lengthening a product's life cycle
- 9. Matrix This is a method of analysing the market position of a firm's existing products
- 10. Data that can be analysed statistically
- 11. Life Cycle shows the stages that products go through from development to withdrawal from the market
Down
- 1. When a buys a product more than once
- 3. Data based on people's opinions
- 6. The management process of anticipating, understanding and satisfying customer needs at a profit
- 7. Is the process of gathering information about customers, competitors and market trends.
- 9. Is a way of clearly highlighting what makes your product or service different to, and more attractive than, your competitors'