Across
- 2. A user on social media who has established credibility in a specific industry
- 5. This represents how many people looked at one’s post. This information can be used to measure how large one’s audience is since it counts individual users.
- 8. A business methodology that attracts customers by creating valuable content and experiences tailored to them.
- 9. An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
- 12. The practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the internet.
- 13. This is someone who supports one’s brand on social media. They often offer video testimonials and share them to create peer marketing opportunities to the people, group, or company that they support.
- 16. A marketing strategy that leverages a business’ employees' networks to increase brand awareness and their branded content's organic reach.
- 17. The use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potential damaging news.
- 18. A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In essence, it’s the notion that, since others are doing it, I should be doing it, too.
- 19. The specific group of people desired by various groups (like companies, influencers, politicians, etc.) want to reach with their marketing message.
Down
- 1. A set of tools designed to streamline and simplify some of the most time-consuming responsibilities of the modern marketing and sales roles. Good automation tools help businesses identify their audience, design the right content, and automatically trigger actions based on schedules and customer behavior.
- 3. the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
- 4. Electronic/online bullying
- 6. A person who has subscribed to receive updates from a specific user on a social media platform including Facebook and Twitter.
- 7. This is how one’s communication style reflects on their brand. It is important to consider making one’s brand voice distinct to stand out from competitors.
- 10. Filtering through all the interesting content across the web and sharing the best news, articles, videos and infographics on one’s social channels.
- 11. Displays the most popular news first
- 12. Fake online profile
- 14. Market methods conducted through electronic
- 15. The number of times one’s content is displayed, no matter if it was clicked or not.