3.5 Marketing Mix: Product

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Across
  1. 5. High market share and low market growth on the Boston Matrix.
  2. 6. Protects the product, but can also differentiate the product and extend its life.
  3. 7. A feature that differentiates your product from the competition.
  4. 8. A strategy used to prolong the life of a product.
Down
  1. 1. The total range of a company's product is the product _____?
  2. 2. The phase of the Product life cycle where sales fall rapidly.
  3. 3. Low market share and low market growth on the Boston Matrix.
  4. 4. The phase of the Product life cycle where sales plateau.