3.5 part 1

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Across
  1. 4. A model showing the stages a product goes through and indicates when new products ought to be developed.
  2. 7. The entire range of products a company sells, that can be mapped on the Boston Matrix.
  3. 8. Market research that is carried out by yourself, perhaps by using a questionnaire.
Down
  1. 1. Research data that can be analysed mathematically.
  2. 2. Market research that has already exists and was collected for another purpose originally.
  3. 3. Research data that tells you about people's attitudes and opinions.
  4. 5. The percentage of a total market that a particular firm sells to.
  5. 6. The quadrant of the Boston Matrix which is low market share and low market growth.